Last month, the global music streaming service based in France, Deezer,announced the launch of the User-Centric Payment System – a new online initiative, which purpose is to make the music industry fairer for artists.
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The news shook music industry and has been taken over in a lot of international media, including Billboard, Rolling Stone or Music Business Worldwide.
According to Alexander Holland, Deezer's Chief Content and Strategy Officer, 'Digital technologies and data make it easier than ever to make sure that all artists and content creations have a fair playing field'. Therefore, UCPS's main purpose is to make the music industry fairer for artists whose remuneration would be based on individual user listening, rather than on the overall market share. Beyond the implementation of a fairer system, UCPS also enables to help tackle streaming fraud and bot activities.
According to Alexander Holland, Deezer's Chief Content and Strategy Officer, 'Digital technologies and data make it easier than ever to make sure that all artists and content creations have a fair playing field'. Therefore, UCPS's main purpose is to make the music industry fairer for artists whose remuneration would be based on. Alexander Holland. Holland admitted the move had garnered a mixed response from record companies. 'Some labels love it, some labels hate it, some labels change their minds and some labels. Alexander Holland, Chief Product and Content Officer of Deezer. ACRCloud's state of the art music recognition technologies simplify the music searching process in HUAWEI Music and improve the user experiences. Wei Wu, Director of Consumer Cloud Service Music Business Dept., Huawei. Listen to Legendary Rock by Various Artists on Deezer. Child In Time, Break On Through (To the Other Side), The Seeker.
More than 40 labels have already agreed to this new system but at the moment, these labels are mainly independent, and the company still needs to convince refractory majors.
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To shape its initiative, Deezer launched a new website and a social media campain with the '#MakeStreamingfair' hashtag, intended to music professionals but above all to music consumers. The purpose is to promote a user-centric payment system and to explain the initiative. Premium Deezer subscribers will have access to a tool to find out which artists benefits from their music streams so they can realize to what extent their subscription payments would support their favorite artists.
Deezer hopes to launch its UCPS pilot program in France first, in early 2020, before extending it to international markets.
Deezer has appointed Nigel Harding as its new VP of artist marketing.
It follows the departure of Sulinna Ong, who was in the same role from September 2016.
Harding will lead Deezer's artist marketing team as they work to enable artists, labels and managers grow their fanbases and reach new listeners. In the role, he will work with the artist marketing team to develop special campaigns and projects, including the Deezer Next programme.
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Harding has 20 years of music industry experience and joins from Sony's Nothing Else Matters Records, where he held the position of co-director. He focused on label management and A&R for dance music.
Alexander Holland, Deezer's chief content and product officer, said:'Helping talented artists reach new and bigger audiences is one of the most rewarding things we can do as a streaming service. I look forward to working closely with Nigel to build on the wide range of creative marketing activations we've done with artists so far and to continue building Deezer's standing with artists all over the world.'
Harding's previous experience included artist promotion and national radio programming. Harding also spent two years on playlisting strategy for Apple Music and over nine years at the BBC, where he supervised BBC Radio 1's mainstream music output and booked acts for the Live Lounge and Big Weekend.
Alexander Holland Deezer Net Worth
To shape its initiative, Deezer launched a new website and a social media campain with the '#MakeStreamingfair' hashtag, intended to music professionals but above all to music consumers. The purpose is to promote a user-centric payment system and to explain the initiative. Premium Deezer subscribers will have access to a tool to find out which artists benefits from their music streams so they can realize to what extent their subscription payments would support their favorite artists.
Deezer hopes to launch its UCPS pilot program in France first, in early 2020, before extending it to international markets.
Deezer has appointed Nigel Harding as its new VP of artist marketing.
It follows the departure of Sulinna Ong, who was in the same role from September 2016.
Harding will lead Deezer's artist marketing team as they work to enable artists, labels and managers grow their fanbases and reach new listeners. In the role, he will work with the artist marketing team to develop special campaigns and projects, including the Deezer Next programme.
Alexander Holland Deezer Girlfriend
Harding has 20 years of music industry experience and joins from Sony's Nothing Else Matters Records, where he held the position of co-director. He focused on label management and A&R for dance music.
Alexander Holland, Deezer's chief content and product officer, said:'Helping talented artists reach new and bigger audiences is one of the most rewarding things we can do as a streaming service. I look forward to working closely with Nigel to build on the wide range of creative marketing activations we've done with artists so far and to continue building Deezer's standing with artists all over the world.'
Harding's previous experience included artist promotion and national radio programming. Harding also spent two years on playlisting strategy for Apple Music and over nine years at the BBC, where he supervised BBC Radio 1's mainstream music output and booked acts for the Live Lounge and Big Weekend.
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